Friday, March 20, 2009

Promo in the oddest places

Tooth5I'm always amazed at the oddball places you can find promo opportunities. Just the other day, I got an e-mail from a dental hygienist. She writes a column for a dental journal and she wanted to know why I had made so many dental references in BOOKMARKED FOR DEATH. I didn't realize I had, but she pointed out each and every one of them. Not only that, but she asked if she could interview me for an upcoming column.

Could she? You bet!

As it happens, at least one of the women in my current dentist's office has bought my books, and my former hygienist from my last dentist's office has as well. Who knew my work could be so popular with this segment of the population?

Will being mentioned in a dental journal find me lots of new readers? I don't know -- but I figure it sure can't hurt!