Friday, January 12, 2018
I turned it around FAST
Something wasn't right.
I kept focusing on the wrong aspect of the story. I kept thinking it was about the children in the dance class, but the more I thought about it, the story is really about their teacher, Dana Milton.
I asked my review crew what they thought, and they were split. Some like the cover, some thought it looked like it was a children's story. I didn't like hearing the latter, but I had to listen. Although it's only been 10 days since the story has been out, the sales went right down the toilet. In fact, I've already had a couple of days without a single sale. That's not good.
Lorraine's Perpetual Tea Party -- if you haven't joined--why not???) what they thought of the current cover and a dummy cover I put together. I'm no Photoshop wiz, and I couldn't get the ballet dancer to stay on a colorful background. After a lot of trial and error, I managed to get her on a gray background.
Readers thought the covers were bland. They wanted color. They wanted a proper tutu. They wanted whimsy. They did NOT want a photo on the cover. The original cover didn't mesh with the other covers in the series.
They were right.
However, that didn't tell me what I needed to convey to my cover designer. So, I decided to let her decide what to do. I told her what the readers said, I showed her what I had done, and let her play with it.
Being quickly able to correct something like this is one of the best things about being an indie author. Had this been a traditionally published story, it would have been stuck with a "bad" cover for eternity. I was able to turn it around in less than two weeks from publication.
Now, see if you're more interested in the story.
Dana Milton opens a dance studio on Victoria Square. Can she teach her students kindness, respect, and shuffling off to Buffalo, or is it all tutu much?
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What do you think?